IBC AGENDA ONLINE BROADCAST ACADEMY SESSIONS
#IBCDigital 2021
Panel Sessions
8 December 2021
In partnership with
IBC AGENDA ONLINE
BROADCAST ACADEMY SESSIONS
#IBCDigital 2021
The new normal in the post COVID-19 environment in the sports production industry.
Building on the success of social corporate responsibility legacy activities at the IBC, the Academy will again put together unmissable and insightful sessions on the state of the industry in the post-COVID-19 era.
Three sessions will be held December 8 to cover crucial topics related to the industry within the Covid crisis. These three online sessions will spotlight themes related around remote production and inclusion related to the broadcast market and apprenticeship/internship programmes in Sports Broadcasting.
The different sessions have been planned, keeping in mind the current trends that we are witnessing and how they have accelerated due to the crisis. We will explore how innovation and creativity have been applied to cover live production and include diverse voices in the art of storytelling.
We will capture the different approaches and workflows used across the world and give you a rare macro level perspective of the sports broadcasting profession.
The second part of the academy session will highlight the lack of a training environment available for broadcast professionals and acquaint them with the art of storytelling and editorial while conducting live sports production and replay operations.
We will highlight the challenges faced by apprentices and interns in the industry and highlight success stories.
PANEL 1: Navigating Apprenticeship and Internship Programmes in Sports Broadcasting
8 December
2:00 p.m. – 2:45 p.m. (UTC+1)
Panel Session
ZoomThis session will highlight industry initiatives to attract and hone new talent in the industry.
With stiff competition from the tech industry and remote production changing work practices, how can sports broadcasting remain competitive in efforts to attract new talent?
Understand how to successfully network in the industry and build your own skill base in a way that will increase your personal opportunities, both in your country and in the wider world.
Listen to industry leaders on case studies of successful initiatives and hear what you can do to be part of their programmes.
Moderated By
Ekta HUTTON, Head, Broadcast Academy
Ekta Hutton is heading the Broadcast Academy at HBS and is responsible for the unit’s expansion and growth. In her present role, she maintains an oversight of the training quality and the management of key clients and relationships.A sports marketing and management professional, Ekta Hutton has managed the most successful Manchester United Soccer Schools operations outside of the UK and the International Cricket Council’s Global Cricket Academy in Dubai.
Panellists
Julien BERTIN, Head of Infront Productions France
An award-winning executive producer with over 18 years of experience in sports production. Julien has worked across a variety of sports through his career, including the past six FIFA World Cup™ events, four Olympic Games, the 2019 Rugby World Cup in Japan, eight editions of the Tour de France and Tennis Grand Slams. Besides, Julien was named Director of production of Roland Garros 2021. His skills lay as much on live coverage as post-production, also being a director of sports documentaries. Today his focus lays on creating innovative editorial approaches to content, adapting to the ever-changing content consumption landscape.
Julia BÖTTGER, Director Operations – Sky Sports
Julia is heading the operations team at Sky Sports Germany which looks after all outside broadcastings and studio productions of Europe`s leading media and entertainment brand. This includes Sky Sports Football coverage on e.g., Bundesliga, Premier League etc. as well as Formula 1 coverage around the globe, Handball, ATP Tennis, Wimbledon and its 24/ 7 Sports News channel. She has started as a production assistant after graduating from university as a Master of Business Administration in media. Within her role she is supporting Sky Sports internship programme that has been very successful in the last decade. Julia is also involved in Sky Sports sustainability strategy and is a member of SVG Europe`s advisory board.
Robin BAILEY, Lecturer at UCFB Wembley
Robin has worked as a journalist and broadcaster in the media for 40 years in newspapers, radio and TV. He spent 11 years on the staff at the BBC as a producer and broadcaster on national radio in London, notably with Radio 5 Live. He was also a TV presenter on the BBC News Channel as a staffer and freelancer for 13 years. He worked for a season at the ITV Sport Channel, after which he set up his own video production and media training company Capricorn Media which is now into its 17thh year. Robin still trains professional broadcasters at the BBC, and at Premier League Productions, alongside his work as a three-day-a-week lecturer at UCFB Wembley where there is a focus on employability for rhe broadcast industry. He also works for the Press Association Training department, coaching Sports Journalists of the future.
Noel DUNNE, Director, Creative Alliance
Noel is the director of Creative Alliance: one of the UK’s leading independent training providers for the creative and cultural sectors. Established in 2004, Creative Alliance enables talent to get into creative, digital & marketing roles through providing careers education, skill programmes & apprenticeships. The many roles he has had reflect a lifelong commitment to supporting the learning & employment of young people from diverse backgrounds through creativity and enterprise.
PANEL 2: DIVERSITY AND INCLUSION IN SPORTS BROADCASTING
Please register for the event to view the Panel Discussion
The Broadcast Academy will celebrate initiatives from industry stakeholders to promote Diversity and Inclusion in their organisations and the industry.
Among the case studies will be the HBS Broadcast Academy’s own Project Access programme, which has created hands-on opportunities for women to progress in the industry.
A cross-industry initiative, Project Access has benefited from partners such as IBC, EVS, IMG, SVG, FFT, NFTS and FTT. Women directors have made significant progress in their own markets as a result of the training programmes.
The Broadcast Academy’s work in this area is now extending to the creation of its Mentorship Programme, which will match talents with experienced industry executives.
The session will include how to be part of these initiatives or even start one yourself?
Moderated By
Ekta HUTTON, Head, Broadcast Academy
Ekta Hutton is heading the Broadcast Academy at HBS and is responsible for the unit’s expansion and growth. In her present role, she maintains an oversight of the training quality and the management of key clients and relationships.A sports marketing and management professional, Ekta Hutton has managed the most successful Manchester United Soccer Schools operations outside of the UK and the International Cricket Council’s Global Cricket Academy in Dubai.
Panellists
Mirta LOURENCO, Chief for Media Development and Media and Information Literacy at the United Nations Educational, Scientific and Cultural Organization (UNESCO)
Prior to UNESCO, Mirta held different positions handling mass communication strategies, for both private and non-profit sectors. She holds the DESS degree from La Sorbonne University in Social and Political Communication (Diplôme d’études supérieurs spécialisées en communication politique et sociale), a Master’s Degree and post-Master’s studies in Communication and Information from the University of Stockholm, and a Master’s degree from the University of Buenos Aires. She speaks five languages and has authored a number of articles.
Heather McLEAN – Contributing editor at SVG Europe and internal head of SVG Europe Women
Heather McLean has been a technology, business and education journalist and editor since 2000. As a freelance journalist over the last 21 years McLean has written for The Times, The Guardian, The Independent and The Telegraph, as well as publications including SVG Europe where she is editor and head of initiative, SVG Europe Women, plus UK5G, E-Forex Magazine, The Economist’s Executive Briefing, IBC365, TVB Europe, Computer Weekly, Fierce Wireless and Fierce Markets, Total Telecom, the Wireless Broadband Alliance (WBA), and the GSMA.
Marisa REICH, Chair Of She Sports Switzerland and Director Winter Sports HYPE
Marisa Reich is a management consultant in the sports industry and has almost 20 years of experience in professional sports. As an economist and sports manager, she has worked in many different areas – from athlete management, marketing, communication, event and culture – with positions at Infront, Red Bull, the Berlin Marathon and the World Marathon Majors. She is Chair of She Sports Switzerland, an association that helps accelerate change for women in the sports industry. Marisa serves as a Board member of Swiss Cycling, the national cycling federation of Switzerland, and is a Commission member of the Global Esports Federation to drive active esports, health, innovation, and transformation. A native German living in Switzerland, she is driven by her passion for sport, people, and innovation and is a strong advocate for a new understanding of leadership in the sports business that is inclusive, cross-hierarchical, and collaborative. Marisa advises leaders and organizations to realize their full potential, adapt to changing societal conditions, develop an open mindset and successfully navigate this change.
BROADCAST ACADEMY PANEL SESSIONS
PANEL 3: REMOTE PRODUCTION (PRE-COVID-19 AND POST COVID-19)
Please register for the event to view the Panel Discussion
As evolving viewing habits and advances in production technology continue to change the media landscape, directing a live sports event is becoming increasingly challenging. Trying to find the right balance between producing more content for today’s fragmented audiences and creating engaging storytelling is the new normal for live sports directors today. In this session, we will learn how productions can leverage new tools and technologies including remote production, machine learning, Cloud deployment and IP to help sports directors adapt to these new requirements and bring the emotions to fans in a more efficient and creative way.
- Working processes/workflows gain from a production angle
- Opportunity and evolution of production model
- Shared resources
- Efficient resources processes
- Communication/financial implication/simplicity
Moderated by
James STELLPFLUG, SVP Markets – EVS Broadcast Equipment
James Stellpflug has more than two decades of industry experience including facility design and integration, mobile satellite communication, and mobile TV production. In his roles, he has overseen several major technology transitions, including migrations from analog to digital, SD to HD, and more recently from linear to cloud and VOD distribution. James has designed and operated OB production trucks, consulted on designs of NLE news editing platforms, and worked in dozens of broadcast facilities. He has been with EVS Broadcast Equipment since 2000, serving in various roles from technical operations management and program management to his current role as global SVP Markets. During his tenure with EVS, He has been personally involved with teams that have earned awards including a Technical Emmy for EVS Super Motion systems, as well as a Sports Emmy for Olympics coverage.
Panellists
Oscar SANCHEZ, Executive Producer & Director of Broadcast Operations and Media Distribution – Concacaf, USA
Emmy Award winning Director of Broadcast Operations and an Executive Producer at Confederation of North, Central American and Caribbean Association Football (Concacaf). His previous experience includes successful roles at the FIFA World CupTM in 2018, London Olympic games 2012, Copa America Centenario 2016, and more than 4000 football games produced in the last seven years.
John WATTS, Executive Director and Producer – UK
John Watts is an experienced multi camera live sports director with a BAFTA award and 10 nominations, plus four RTS awards and a Royal Television Society Fellowship. He also holds extensive football credits include six FA Cup finals, five League Cup Finals, and over 20 years of UEFA Champions League coverage including the Finals in 2002, 2003 and 4K coverage of the final in 2016. He has host directed the FIFA World Cup tournaments in 2002, 2006, 2010, 2014, 2018 and The European Championships in 1996, 2004, 2008, 2012 and 2016. Connected to these events, he has directed the opening ceremonies of the Euros in 2008, 2012 and 2016, and the Closing Ceremony in Brazil in 2014. In Rugby, he host directed four Rugby World Cup Tournaments and directed three finals in 1991. 1999 and 2015. Additionally, he directed the opening ceremonies in 1991 and 2015.
Simon EICHER, Senior Global Manager, Procurement and Executive Producer, Special Events, ESL
ESL operates high profile esports leagues and tournaments such as the Intel Extreme Masters, ESL One, and the ESL Pro Series. Its work includes year-long production services across the esports tournament landscape. Simon Eicher joined ESL Gaming in 2005 and has played a key role in driving the worldwide growth of esports over the past fifteen years. In his role, he managed the broadcast of all ESL’s esports productions, including the pre-production, onsite execution, and the post-production for tournaments across the globe. Since 2018, Eicher’s focus has shifted more towards publisher and federations projects creating the IEM PyeongChang show in South Korea ahead of the 2018 Olympic Winter Games to showcase the excitement and influence of esports. In 2020 due to COVID Eicher is now part of the procurement team to support his network for the company and continue the innovation and partnerships to deliver state of the art technologies and concepts for ESL.